NielsenIQ Snapshot
We show the world what people want.
NIQ is the world’s leading consumer intelligence company, delivering the most
complete understanding of consumer buying behavior and revealing new
pathways to growth. In 2023, NIQ combined with GfK, bringing together the two
industry leaders with unparalleled global reach. With a holistic retail read and the
most comprehensive consumer insights—delivered with advanced analytics
through state-of-the-art platforms—NIQ delivers the Full View™.
NIQ, is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population. For more information, visit NIQ.com.
complete understanding of consumer buying behavior and revealing new
pathways to growth. In 2023, NIQ combined with GfK, bringing together the two
industry leaders with unparalleled global reach. With a holistic retail read and the
most comprehensive consumer insights—delivered with advanced analytics
through state-of-the-art platforms—NIQ delivers the Full View™.
NIQ, is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population. For more information, visit NIQ.com.
